Stan Walsh, Art Babbitt, Arnold Gillesspie, and Michael Lah were the artists/filmmakers that formed the Quartet Films of Hollywood. The final Tony the Tiger design came from a group of former Disney animators known as Quartet Films, which also designed the Jolly Green Giant, Snap, Crackle and Pop, the Hamm's Beer Bear, and the Baltimore Orioles mascot, among others. Tony the Tiger eventually became a cereal icon. Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr. The cereal had other mascots like Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu. Kolkey designed a tiger named Tony (named after an ad man at Leo Burnett-Raymond Anthony Wells ) and selected Martin Provensen for the finished artwork. In 1952, Eugene Kolkey, an accomplished graphics artist and art director at Leo Burnett, created a character that was to become the official mascot of a Kellogg's brand-new breakfast cereal. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Lee Marshall (1999–2005 Understudy and Singing voice, 2005–2014 full-time) Concept art for Chuck Gammage Animation by Daryl Graham
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